You’ve probably already heard a lot of the buzz around email marketing. A lot of people are in your ear saying that it’s going to set your business up for success, but what even is email marketing? And how can everyone be so sure it’s right for your business? Well, I believe in backing up […]
Read MoreHow “New Year, New Me” Can Help Product Businesses
19Dec
You’ve probably heard “New Year, New Me” a lot over the past few years, but it isn’t just for Instagram captions from New Year’s Eve parties anymore. It’s also a viable marketing strategy for late December/early January! Well, if you do it right, anyway. Every business could use a boost in the new year, so […]
Read MoreHow “New Year, New Me” Can Help Service Businesses
18Dec
Are you looking to get a fresh start during the new year? “New Year, New Me” has been a popular New Year’s saying for years, and it might actually be a good angle for your New Year’s marketing. I’m going to show you which service-based businesses can benefit most from the “New Year, New Me” […]
Read MoreGiving Back as a National Business
5Dec
‘Tis the season for giving back! As a national business, you’ve got the advantages of a larger budget for the season, but you’ll need to work harder to make your contributions feel unique and personalized. That’s why giving back in meaningful ways is so important for your business! I’m going to walk you through how […]
Read MoreGo!TV Episode 13
30Nov
Thanks for stopping by for another Go!TV episode recap! We’ve got some major social media news for you this week! How to Effectively Spy on Competitors Nobody likes to admit that their competitors can teach them something, but it isn’t a bad thing. Spying on competition lets you learn from their successes as much as […]
Read MoreThe Essential Guide to Spying on Your Competitors
26Nov
Competition is a great way to make yourself a better marketer. You might be satisfied with your own results, but looking at a competitor can inspire you to keep trying. And why not let your competition help you become even better? Today I’m going to share my best tips for spying on your competitors and […]
Read MoreGo!TV Episode 12
23Nov
Welcome to this week’s Go!TV episode recap! Who’s ready for the biggest breaking news from all across social media? How to Make Gripping Content Everyone wants to make content that pulls in readers, but not everyone knows how. Technical aspects like marketing strategy and adhering to buyer personas are important, but they can’t replace authenticity. […]
Read MoreThe Essential Guide to Engaging With Your Audience
21Nov
You’ve got great ideas for new content and ads, but how do you know who to target? It’s safe to say that your new boat engine isn’t going to be a hit among lower-income twenty-somethings, which is why you’ll need to speak to the right audience. But first, you’ll have to find them! Identifying Your […]
Read MoreThe Essential Guide to Visuals
19Nov
The best piece of content in the world will never get clicked on without a good visual. Of course, this begs the question: What makes for a good social media visual? Well, there are a lot of things that factor into image quality: white space, kerning, and several others. But if you’re not an experienced […]
Read MoreGo!TV Episode 11
16Nov
Thanks for stopping by for this week’s Go!TV episode recap! We’ve got your source for social media news and trends that you need to know! The Essential Guide to Content Curation If you’re not reading content relevant to your industry, you run the risk of missing out on important conversations. You don’t want your customers […]
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